Luna vs GoHighLevel
AI Employee
GHL built an AI employee for agencies. We built Luna for service business owners — WhatsApp photos, multi-niche intelligence, and approval-first sending that keeps you in control.
6 reasons Luna wins
Built for your niche. Not their agency.
WhatsApp + photos
Luna reads job-site photos sent over WhatsApp — a first in the service industry. GHL's AI Employee is SMS-only without a paid add-on.
Dynamic multi-niche AI
Each campaign gets a tailored Luna prompt — HVAC, cleaning, landscaping, plumbing. GHL ships one static persona for everyone.
Approval-first, zero auto-spam
Every email Luna writes lands in your approval queue. Nothing goes out without your sign-off. GHL can and will send without review.
AI-written follow-up sequences
Luna writes each follow-up email fresh — different angle, different CTA, same lead. GHL recycles the same static template.
Intent signal scoring
Luna scores leads 0–100 using NLP on review text, web copy, and site photos — so you know who to call first.
$0 to start
Bolsivo's free plan gives you your first 25 leads and AI scoring. GHL starts at $297/mo before you can even see the AI Employee.
Feature breakdown
Side-by-side comparison
Email outreach & follow-ups
SMS / voice follow-up
WhatsApp conversations (inbound)
GHL uses standard SMS; WhatsApp requires add-on
Photo analysis (construction, lawns…)
Luna reads job-site photos sent via WhatsApp
Multi-niche prompt switching
Luna switches niche context per campaign; GHL uses one static persona
AI lead scoring (0–100)
Automatic email sequencing
GHL sequences are static templates; Luna writes each step dynamically
Approval-first sends (no auto-spam)
Luna requires human sign-off before any email is sent
Built-in domain DNS checker
Intent signal scoring (NLP)
Luna detects urgency signals in review text and web copy
White-label / agency mode
CRM pipeline built-in
Pricing starts at
GHL base plan required before AI Employee add-on
GHL data based on published docs and public community posts as of June 2026. Subject to change.
Common questions
Luna vs GHL AI Employee — FAQ
What is the difference between Luna and GoHighLevel's AI Employee?
Luna is Bolsivo's bilingual AI agent for service businesses: it answers phone calls in English and Spanish, replies on WhatsApp (including analyzing photos customers send), drafts outreach emails, and books appointments. GoHighLevel's AI Employee is primarily an English-only conversation bot focused on chat and requires significant configuration inside GHL's agency-oriented platform.
Does Luna really answer calls in Spanish?
Yes. Luna is bilingual from day one — she detects the caller's language and responds naturally in English or Spanish. This matters for US service businesses, where a large share of both owners and customers prefer Spanish.
Can Luna analyze photos sent by WhatsApp?
Yes. When a prospect sends photos of the space that needs service via WhatsApp, Luna analyzes them, asks follow-up questions, and helps prepare an estimate — a capability GHL's AI Employee does not offer.
How much does Luna cost compared to GHL's AI Employee?
Luna is included with Bolsivo plans starting at $49/month, alongside lead discovery, AI scoring, and email outreach. GoHighLevel's AI Employee costs $97/month on top of a GHL subscription that starts at $97/month — so you typically pay $194+/month before your first call is answered.
How long does Luna take to set up?
About 5 minutes: tell Luna about your services, pricing policy, service area, and hours, and she starts answering. No funnel building or workflow configuration required.
Ready to try Luna for free?
Start with 25 leads and full AI scoring — no credit card, no contract, no auto-send surprises. Switch from GHL in under 10 minutes.
25 leads free · No credit card · Cancel any time