Luna vs GoHighLevel
AI Employee
GHL built an AI employee for agencies. We built Luna for service business owners — WhatsApp photos, multi-niche intelligence, and approval-first sending that keeps you in control.
6 reasons Luna wins
Built for your niche. Not their agency.
WhatsApp + photos
Luna reads job-site photos sent over WhatsApp — a first in the service industry. GHL's AI Employee is SMS-only without a paid add-on.
Dynamic multi-niche AI
Each campaign gets a tailored Luna prompt — HVAC, cleaning, landscaping, plumbing. GHL ships one static persona for everyone.
Approval-first, zero auto-spam
Every email Luna writes lands in your approval queue. Nothing goes out without your sign-off. GHL can and will send without review.
AI-written follow-up sequences
Luna writes each follow-up email fresh — different angle, different CTA, same lead. GHL recycles the same static template.
Intent signal scoring
Luna scores leads 0–100 using NLP on review text, web copy, and site photos — so you know who to call first.
$0 to start
Bolsivo's free plan gives you your first 25 leads and AI scoring. GHL starts at $297/mo before you can even see the AI Employee.
Feature breakdown
Side-by-side comparison
Email outreach & follow-ups
SMS / voice follow-up
WhatsApp conversations (inbound)
GHL uses standard SMS; WhatsApp requires add-on
Photo analysis (construction, lawns…)
Luna reads job-site photos sent via WhatsApp
Multi-niche prompt switching
Luna switches niche context per campaign; GHL uses one static persona
AI lead scoring (0–100)
Automatic email sequencing
GHL sequences are static templates; Luna writes each step dynamically
Approval-first sends (no auto-spam)
Luna requires human sign-off before any email is sent
Built-in domain DNS checker
Intent signal scoring (NLP)
Luna detects urgency signals in review text and web copy
White-label / agency mode
CRM pipeline built-in
Pricing starts at
GHL base plan required before AI Employee add-on
GHL data based on published docs and public community posts as of June 2026. Subject to change.
Real customers
They switched from GHL. Here's why.
“I switched from GHL after two months. Luna understood my roofing business — GHL's AI kept sending generic "Hi there" emails that embarrassed me.”
Marcus T.
Roofing contractor, Phoenix AZ
“The WhatsApp photo feature alone saved me 3 hours a week. A prospect sends a pic of their overgrown lawn and Luna already has a quote angle ready.”
Claudia R.
Landscaping owner, Austin TX
“With GHL I was paying $400/mo and still writing every email myself. Luna writes them, I just approve. Night and day.”
Derek L.
HVAC business, Seattle WA
Ready to try Luna for free?
Start with 25 leads and full AI scoring — no credit card, no contract, no auto-send surprises. Switch from GHL in under 10 minutes.
25 leads free · No credit card · Cancel any time